Professional Experience

Project Millennium Three
President & CEO

2005 – Present

Project Millennium Three is a Federally approved 501(c)3 not-for-profit charity. Uniquely this entity was granted permission to Have a great latitude in who it may help. Providing persons are in financial peril. Farash self funded this organization which primarily focused on helping single parents and the elderly.

Project Millennium Three is a unique non-for-profit under section 501(c)3 of the Internal Revenue Code: To provide financial assistance as deemed qualified by the corporation to Americans in financial peril due to factors beyond their control.

All Service Computer Rental / Contingency Planning Associates
President & CEO

1986 – 2001

Farash began All Service Computer Rental (ASCR) at the age of 23, which provided technology within 3 business hours to Fortune 500 companies.  Clients included: Microsoft, Exxon, Bank Of America, General Electric, SONY, Verizon, Citibank, American Express and approximately half of the largest corporations in America.

Bi-costal, ASCR was considered the gold standard of the computer service industry. ASCR came in first in the state of New Jersey for institutional funding in 1996.  Farash sold the majority interest to Prospect Street Venture Capital in 1996.  Farash won Entrepreneur of the year (New Jersey 1997) and is a member of the Ernst & Young Entrepreneurial Hall of Fame.   Farash retired as CEO & President in 2001.  In 2003 ASCR was merged with Smart Source.

Contingency Planning Associates (a subsidiary of ASCR) began in 1996 and consulted major corporations on emergency back-up scenarios. Contingency Planning Associates would also provide technology if an emergency occurred.

Daniel Farash. Just about the most effective business leader I’ve ever met. Under Dan’s leadership, the company became the standard for both service and profitability for technology rental industry. Dan’s approach was highly efficient and provided the Gold Standard for customer service. All Service was eventually sold to Smart Source. I am CEO of Smart Source, and we are the largest technology rental services company nationwide. Before I was CEO of Smart Source, I was a Senior Vice President at All Service. The lessons on efficiency, productivity, and service I learned under Dan are still used every day at Smart Source. In fact, the founder of Smart Source commented numerous times that infusing the highly efficient culture of All Service was one of the foundational elements to the current success of Smart Source. Dan’s approach combines efficiency and service in a unique way.”

Michael McClernon, President & CEO